Case Study: YOTEL achieves better sales ROI and unified customer insight with Optimiser CRM

YOTEL improves sales ROI tracking with Optimiser CRM in 30 days

YOTEL, a fast-growing global hotel group, sought to improve synergy between its sales, MICE, marketing, and operations teams and accurately measure ROI on sales activities. To address these challenges following a period of rapid expansion, they turned to the vendor Optimiser and implemented Optimiser CRM.

The solution from Optimiser provided a single-view dashboard, centralized data, and an AI-enabled integration with Opera Cloud PMS. This allowed for accurate ROI tracking, efficient handovers, and the identification of new revenue opportunities. According to the sales director, the team can now track performance more efficiently and is already seeing positive effects on revenue.

YOTEL