Case Study: The Institute of Travel Management achieves streamlined membership and event management with Optimiser

ITM automates membership and event management with Optimiser in 30 days

The Institute of Travel Management (ITM) faced challenges in managing its growing membership data, communicating effectively with members, and efficiently organizing its popular events. To overcome these hurdles and improve commercial efficiency, ITM turned to the vendor Optimiser and implemented its Optimiser CRM and Optimiser Touchpoint products.

Optimiser provided a comprehensive solution that automated membership processes like renewals and invoicing, and introduced a centralized system for event management with online registration and payment processing. The results for ITM were significantly streamlined operations, an enhanced member experience, and a major improvement in membership retention and engagement. The implementation by Optimiser allowed ITM's team to focus on delivering greater value to its community.

The Institute of Travel Management (itm)