Case Study: UnitedHealthcare achieves 50X ROI and uncovers $33M+ in media efficiencies with OptiMine

World's Largest Healthcare Company Realizes 50X Solution ROI from OptiMine

The World's Largest Healthcare Company, a major insurance provider spending over $100 million annually across digital and traditional media, faced inaccurate, gap‑ridden MTA and slow, mis‑valuing MMM solutions that failed to account for agent and third‑party sales or cross‑channel effects. OPTIMINE SOFTWARE was brought in, deploying OptiMine's Agile Measurement & Optimization to deliver truly unified measurement across all channels and optimize the complex media budget.

OPTIMINE SOFTWARE replaced the legacy MTA and MMM with a unified measurement approach that properly attributed online, offline and third‑party conversions. The work identified $18MM+ in IOI improvement from TV alone, uncovered $15MM+ in digital channel efficiencies through cross‑brand halo effects, and delivered a 50X solution ROI with payback in less than six months.

UnitedHealthcare