Case Study: Global CPG Brand achieves higher ROI with OptiMine Agile Marketing Mix Modeling

Unlocking Marketing ROI An OptiMine Case Study on Agile MMM for a Global CPG Brand

Global CPG Brand, a large multinational food and snacks company, was struggling with traditional marketing mix modeling that was slow to refresh, too expensive to scale across brands, and too summarized to support detailed optimization. The company needed better insight into channels, audiences, campaigns, creative, and retail media network performance, so it turned to OptiMine and its agile MMM solution.

OptiMine delivered a turnkey, highly granular measurement and consulting solution with daily sales data, detailed audience and campaign breakouts, scenario planning, and full retail media network coverage. The result was more precise media optimization, stronger targeting, and improved ROI, including measurable lift in paid social and retail media performance, with one retail media network example showing 14% incremental marketing impact and overall gains cited at 18%, 23%, 26%, and over $10MM in cost savings.