Case Study: UnitedHealthcare achieves 50x ROI with OptiMine

UnitedHealthcare realizes 50x ROI with OptiMine

UnitedHealthcare, the world's largest healthcare insurance company, faced a significant marketing measurement challenge. Their existing multi-touch attribution and marketing mix modeling solutions were failing to accurately account for sales from agent and third-party channels, while also providing slow and superficial guidance. They needed a better way to measure the impact of their $100 million+ annual media spend across both digital and traditional channels to drive growth. This led them to partner with vendor OptiMine and its marketing measurement and attribution solution.

OptiMine implemented a unified marketing measurement solution that provided actionable, campaign-level guidance across all online and offline channels. The solution's AI-based learning loop allowed for continual adaptation to market conditions. OptiMine's recommendations, particularly for traditional media like TV and print, were validated through in-market tests. This resulted in an additional $18 million in operating income from TV and a 5% sales lift from print. Overall, OptiMine delivered a 50x solution ROI with payback in under six months and a significant lift in acquisition performance.

UnitedHealthcare