Case Study: Code42 achieves 50% higher Facebook ad ROI and rapid lead growth with OptiMine Insight

Uncovering the True Value of Facebook Advertising with Agile Marketing Mix

Code42, a cloud-based consumer and B2B data backup company, needed to understand the true value of brand-oriented channels like Facebook, mobile and video because traditional tracking-based attribution left gaps across devices and channels. To address this, Code42 engaged OptiMine and deployed the cloud-based OptiMine Insight Agile Marketing Mix platform to measure cross-channel contribution beyond direct clicks.

Using OptiMine’s Insight platform, Code42 uncovered much higher channel lift than previously reported — Facebook ads delivered 50% more ROI than traditional attribution showed, mobile display was 98% stronger and actual cost-per-acquisition was over $1,000 lower, while Google Display ROI rose 45% when fully attributed. OptiMine’s measurements let Code42 reallocate spend within 24 hours to higher-performing Facebook campaigns, driving rapid improvements in trial downloads and new user accounts.

Code42