Case Study: Publicis helps a U.S. supplemental health insurer boost conversions with OptiMine

Publicis drives a 14.05% lift in conversions with OptiMine

OptiMine partnered with Publicis agency Spark Foundry to support their client, a leading U.S. supplemental health insurer. The challenge was to grow new member acquisitions cost-effectively and prove the ROI of upper-funnel marketing activities on lower-funnel conversions.

The solution leveraged OptiMine's marketing measurement and optimization analytics to provide detailed campaign performance insights. This enabled strategic spend adjustments, resulting in a 14.05% increase in conversions with only a 4.91% incremental investment and an 8.01% decrease in cost per lead.

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