Case Study: Pandora Music achieves app install and activation growth with OptiMine

Pandora Music boosts listener hours by 100 million with OptiMine

OptiMine partnered with Pandora Music, a leading music streaming service, to address a critical measurement challenge. Following its IPO, Pandora needed to prove marketing effectiveness and drive cost-efficient growth, specifically in app installs and user activation measured by listener hours. Its internal attribution system could not track complex channels like TV, display, and social, leaving over $10MM in TV spend unmeasured and hindering optimal budget allocation across eight key audience segments.

OptiMine deployed its measurement solution in under six weeks, providing immediate cross-channel visibility. Using OptiMine's guidance, Pandora made budget-neutral TV shifts, reallocating 40% of spend to stronger networks to gain over 100 million additional listener hours. OptiMine also identified undervalued digital partners, leading to their reactivation, and precisely aligned spend to customer segments, finding media was 30% more effective at reactivating lapsed users to boost revenue.

Pandora Music