Case Study: Large Furniture and Home Goods Retailer achieves 100%+ sales growth and 6% ROAS lift with OptiMine

OptiMine’s Analytic Agility Drives Success During Pandemic

The Furniture and Home Goods Retailer faced unpredictable store shutdowns and rapidly shifting customer behavior during the pandemic, which made traditional, history-based marketing mix models ineffective. To grow revenue efficiently and reallocate media quickly by market, the retailer worked with OptiMine (OptiMine Software), leveraging OptiMine’s pandemic-period models and media planning guidance.

OptiMine implemented geo-specific, campaign-level guidance and ran a geographic A/B in‑market test, shifting spend to e-commerce during shutdowns and re-investing in in‑store awareness as regions reopened. OptiMine’s agile analytics delivered measurable impact: more than 100% sales lift versus control markets and roughly a 6% ROAS/cost-efficiency improvement.