Case Study: Citi Bank achieves $27MM in ROI with OptiMine

OptiMine Uncovers Opportunities Deep Within Channels that Other Vendors Missed

Citi Bank, a global top 10 financial institution, needed a faster and more detailed way to measure marketing performance across digital and traditional channels, including online, branch, and call center acquisitions. Its existing MTA and MMM vendors couldn’t provide granular, actionable insight or evaluate the quality of new cardholders, especially high-LTV “revolvers” versus lower-LTV “transactors.” OptiMine was selected for agile marketing measurement and optimization.

OptiMine deployed its solution in less than 8 weeks and quickly uncovered hidden optimization opportunities across hundreds of campaigns and channels. OptiMine identified $27MM in immediate ROI from reallocating low-performing spend and found campaigns driving high-value new customer acquisition at 7x the average rate, giving Citi Bank actionable guidance to shift budget toward higher-performing investments.

Citi Bank