Case Study: Leading U.S. Insurer achieves 14% conversion lift and 8% lower cost per lead with OptiMine

OptiMine Agency Partner Program: Client Conversion Lift Using OptiMine Measurement

Publicis (Spark Foundry) and a leading US insurer in the supplemental health plan market faced the challenge of growing B2B and B2C lead generation while keeping costs efficient in a highly competitive digital landscape. They engaged OptiMine Software to provide advanced marketing measurement and optimization solutions to better attribute performance across digital, mobile, call center and agent channels and to quantify the impact of upper‑funnel awareness on lower‑funnel conversions.

OptiMine Software delivered detailed measurement, insights and reporting that enabled Spark Foundry to reallocate spend and refine upper‑funnel, educational content; OptiMine’s attribution showed display, video and non‑brand search lifted downstream brand response. The program drove a 14.05% increase in conversions on only a 4.91% incremental investment and reduced cost per lead by 8.01%, demonstrating measurable ROI from OptiMine Software’s approach.