Case Study: Pandora achieves app install and activation growth with OptiMine

Leading Music Streaming Service Drives App Install and Activation Success with OptiMine

Pandora, a leading music streaming service, needed help measuring marketing effectiveness across a complex mix of channels that its internal attribution could not track, including TV, display, and social. The company also had to drive both app installs and in-app activation/listener hours, while facing added pressure after its IPO to prove marketing efficiency and revenue impact with OptiMine.

OptiMine deployed its solution in less than six weeks and measured both acquisition and activation across more than 30 channels and 8 audience segments. OptiMine uncovered over $5 million in profitability improvement, identified TV network performance differences of more than 5,000%, and helped Pandora shift spend to stronger channels and networks, increasing listener hours by over 100 million and delivering a 40x payback in the first year.

Pandora