Case Study: JCPenney achieves $300M+ verified revenue lift and agile marketing recovery with OptiMine

How OptiMine Helped JCPenney Drive Sustained Recovery & Growth via MMM-Guided Optimization

JCPenney was struggling with a legacy MMM approach that delivered model refreshes months late, required heavy manual effort, and produced slow, expensive PowerPoint-based optimizations that weren’t actionable. To modernize measurement and speed decision-making during a brand turnaround, JCPenney switched to OptiMine’s agile MMM solution.

OptiMine built a custom, high-scale measurement platform with channel- and customer-level incrementality, real-time scenario planning, and hands-on consulting integrated into a Center of Excellence. With OptiMine’s solution JCPenney achieved much faster planning cycles, more granular budget optimizations and verified revenue lift of over $300M across two years (with sales improvements reported in the implementation), demonstrating clear, measurable ROI.

JCPenney