Case Study: American Signature Furniture achieves 100%+ sales growth and 6% ROAS lift with OptiMine

How OptiMine Helped American Signature Furniture Achieve Success During the Pandemic

Furniture and Home Goods Retailer faced unpredictable, region-by-region store shutdowns and huge shifts in customer behavior during the pandemic, making historical marketing mix models unreliable. The retailer engaged OptiMine to rapidly adapt media allocation and measurement so it could grow revenue efficiently despite volatile local lockdown conditions.

OptiMine deployed pandemic-period models and market-by-market guidance—measuring e-commerce vs. in-store contributions and running geographic A/B tests—to reallocate spend by DMA and optimize short- and long-term channel tactics. OptiMine’s agile analytics and media planning drove measurable impact: 100%+ sales lift versus control markets and a 6% ROAS (cost-efficiency) gain.

American Signature Furniture