Case Study: Coolibar achieves 23% higher online sales with OptiMine

Coolibar lifts online sales 23% with OptiMine

Coolibar, a large outerwear apparel brand specializing in sun protection products, faced a significant challenge in measuring the true ROI of its upper-funnel digital advertising, such as display and social media ads. These channels were difficult to track with traditional last-click attribution methods, leaving the company unable to quantify their contribution to sales. Coolibar engaged OptiMine and its Insight platform to solve this measurement problem and determine the actual value of its brand advertising spend.

Using the OptiMine Insight platform, Coolibar was able to measure the unique contribution of its display ads and optimize its spend accordingly. OptiMine's solution revealed that display advertising was substantially undervalued and was a key driver of paid search performance. As a result, Coolibar drastically reallocated its budget, reducing spend on poor performers by up to 85% and increasing it on top performers by over 1,000%. This agile optimization, guided by OptiMine, led to a 23% increase in paid search revenues.

Coolibar