Case Study: Leading US Insurer achieves 14% lift in conversions with OptiMine

Client Conversion Lift Using OptiMine Measurement 14% lift in conversions with OptiMine’s agile approach

Publicis’ agency Spark Foundry worked with OptiMine to help a leading U.S. supplemental health insurer cost‑effectively grow B2B and B2C lead generation and new member acquisition. The agency needed a partner to measure how upper‑funnel awareness media influenced lower‑funnel direct response, build a white‑label solution to prove ROI, and drive performance in a highly competitive digital environment.

OptiMine provided measurement models, reporting and insights that attributed conversions across digital, mobile, call center and channel agents, enabling Spark Foundry to reallocate spend and refine upper‑funnel content. With OptiMine’s analytics the campaign achieved a 14.05% increase in conversions on only a 4.91% incremental investment and an 8.01% decrease in cost per lead, demonstrating clear lift from upper‑funnel media and strengthening the agency’s client relationship.