Case Study: Coolibar achieves 23% revenue lift with OptiMine Insight

Agile Marketing Mix Analytics Drive Rapid Customer Acquisition Gains 23% lift in revenues with OptiMine’s Agile Marketing Mix approach

Large Apparel Brand, a direct-to-consumer outerwear retailer, faced a measurement gap: upper-funnel brand, social, video and display ads were driving awareness but could not be accurately valued with last-click attribution. The company engaged OptiMine Software and its OptiMine Insight platform (OptiMine’s Agile Marketing Mix) to determine how much those display and upper-funnel efforts truly contributed to orders and sales.

OptiMine used OptiMine Insight to measure ad-level contribution across channels and reallocated spend across five display ad groups—cutting poor performers by as much as 85% and increasing spend on top performers by over 1,000%. Those optimizations drove a 23% lift in paid search revenues and overall revenue growth within weeks, demonstrating OptiMine’s fast, actionable measurement and optimization approach.

Coolibar

Alan W. Higley

Vice President Of Internet Marketing And E-Commerce