Case Study: Enova achieves 17% lift in lead conversions and 10% lower cost per acquisition with OptiMine Insight

Agile Marketing Mix Analytics Drive Rapid Customer Acquisition Gains 17% lift in lead conversions while reducing cost per acquisition by 10%

Enova, a leading consumer finance company operating in the US, UK, Canada and Australia, struggled to measure the impact of brand marketing across hard-to-track channels like display and TV and with a mobile-heavy audience that limited cookie- and tag-based attribution. To solve this, Enova engaged OptiMine and its cloud-based Insight platform for cross-channel measurement.

OptiMine used its Insight platform’s Agile Marketing Mix to model more than 140,000 ad-to-conversion relationships at the ad level, revealing a 300% range in ad value and enabling Enova to reallocate spend toward higher-performing ads. As a result of OptiMine’s solution, Enova achieved a 17% lift in lead conversions and a 10% reduction in cost per acquisition without deploying tags, cookies, or custom attribution models.

Enova