Case Study: Aflac achieves a 14% increase in conversions with OptiMine

Aflac lifts conversions 14.05% with OptiMine

OptiMine worked with Aflac, a major multi-product insurance and financial services brand, to address a key marketing challenge. Aflac, through its agency, needed to balance its budget between short and long-term goals and stand out in a competitive market. The specific goal was to increase lead generation from paid search efficiently, requiring an understanding of how upper-funnel digital investments influenced lower-funnel performance.

The solution utilized OptiMine's agile marketing measurement and optimization platform. OptiMine’s analysis revealed market confusion around healthcare reform and identified that education-oriented upper-funnel search could address it. Using these insights, Aflac adjusted its spend mix and content strategy. This led to a 14.05% increase in conversions with only a 4.91% incremental investment, while also reducing cost per lead by 8.01%.

Aflac