Case Study: Bed Bath & Beyond achieves 8% lift in ROI while increasing marketing spend by 58% with OptiMine

8% Lift in ROI, While Increasing Marketing Spend by 58%

Bed Bath & Beyond, a large domestic retail chain with an above‑average digital business, faced fragmented marketing measurement—multiple agencies and platforms were claiming overlapping credit and reliance on click‑based metrics—so the team lacked a single “version of the truth” and needed a privacy‑safe, future‑proof solution. They engaged OptiMine to provide unified cross‑channel measurement and analytics.

OptiMine deployed its platform across 40+ channels in eight weeks, consolidating e‑commerce, in‑store POS and campaign feeds, de‑duplicating vendor claims and enabling agile, campaign‑level recommendations. Using OptiMine, Bed Bath & Beyond increased marketing spend 58% while lifting ROI by 8%, realized 6–10× returns from a $350K budget reallocation, and achieved double‑digit performance gains across paid search, display and affiliates.

Bed Bath & Beyond