Case Study: Aflac achieves 14% conversion growth with OptiMine

14% Lift in Conversions With OptiMine’s Agile Approach

Aflac, a leading insurance and financial services brand, was challenged by a highly competitive paid search environment and the need to improve lead generation performance while keeping costs efficient. To better understand how upper- and lower-funnel digital activity influenced conversions, the company worked with OptiMine for advanced marketing measurement and optimization.

OptiMine analyzed impression and conversion data to quantify the value of upper-funnel non-brand keywords and guide spend allocation and content changes. As a result, Aflac increased conversions by 14.05% with only a 4.91% increase in investment, while cost per lead fell by 8.01%, showing measurable gains in both performance and efficiency.

Aflac