Case Study: Smartcat achieves 20% more website traffic and 60% higher user satisfaction with Optimational

SmartCat boosts Spanish traffic by 20% with Optimational

Smartcat, a platform connecting businesses and professional linguists, sought to enhance its user experience and support global growth by localizing its tool and website into Spanish. The challenge was to provide a seamless experience for its significant Spanish-speaking audience without delaying the project timeline. They partnered with vendor Optimational to achieve this.

Optimational implemented a solution using a translation API integration to automate the process, which included machine translation, professional post-editing, and localisation. This approach resulted in a 20% growth in traffic from Spanish-speaking countries and a 60% increase in users giving a high satisfaction score. Optimational helped make Spanish the second most popular language on the platform.

SmartCat