Case Study: heycar expands into Spain with Optimational's localisation services

Heycar expands into Spain in 3 months with Optimational

heycar, a fast-growing online marketplace for used cars backed by major automotive players, sought to expand its operations into Spain. Their challenge was to localize the core of their content and SEO strategy, which involved translating a large volume of car reviews from UK English into Spanish for the new market. To achieve this, they partnered with the localization vendor Optimational.

Optimational designed a custom language strategy featuring an API integration into heycar's CMS for continuous localization. This solution successfully translated 100 car reviews within three months. As a result, the localized content generated over 170,000 impressions in Google's search results and continues to grow heycar's organic keyword positioning. Optimational's efficient process enabled heycar to scale its international expansion successfully.

Heycar