Case Study: Lincolnshire Agricultural Society refreshes the Lincolnshire Show brand with Optima Design

Lincolnshire Agricultural Society boosts the Lincolnshire Show to 58,000 attendees with Optima Design

The Lincolnshire Agricultural Society sought to refresh the branding for its annual Lincolnshire Show, as the previous identity had become static and no longer captured the event's energy. They engaged Optima Design to create a new campaign brand and associated marketing materials that would better represent the show and champion all things Lincolnshire.

Optima Design developed a new campaign brand, "The Big Show," which utilized authentic photography from past events to create a more energetic and authentic identity. The solution was rolled out across print and digital mediums, including a stylized event map, social media templates, and bus livery. The 2023 show, featuring Optima's new branding, was the largest yet, attracting 58,000 attendees and achieving over 631,000 social media impressions.

Lincolnshire Agricultural Society