Case Study: England Golf inspires new golfers with a Get Into Golf microsite by Optima Design

England Golf launches a new Get Into Golf microsite with Optima Design

England Golf sought to challenge traditional perceptions of the sport and make golf more accessible and inclusive for new audiences. To achieve this, they launched the Get into Golf campaign and partnered with vendor Optima Design to create a new microsite that would serve as a welcoming and inspiring digital resource for beginners.

Optima Design worked within England Golf's brand guidelines to develop a fun and welcoming website. The solution included website design, front and back end development on a WordPress CMS, and integration with a booking system. The resulting microsite provides beginners with confidence through inspirational stories, helpful resources, and tips, while also supporting local clubs in attracting new members within their communities.

England Golf