Case Study: Bookstation achieves 11.5x ROAS growth with Optily

A new chapter of online growth for Bookstation

Optily worked with Bookstation, an Irish online book retailer, to improve the performance of its cross-channel advertising across Facebook and Google. The team faced the added challenge of Apple’s iOS 14 privacy changes, which reduced tracking data for iPhone users and made it harder to understand what was driving results.

Using Optily+ with campaign restructuring, funnel strategy, creative and copy updates, automation, budget optimization, and cross-channel reporting, Optily helped Bookstation adapt to the data loss and keep growing. The retailer achieved an 11.5x blended ROAS, a 7% average conversion rate over 12 months, and a 35% average bounce rate, with some periods reaching 50x ROAS over nine weeks.

Bookstation

David Gallagher

eCommerce Manager