Case Study: Unilever transforms network design into a real-time collaboration engine with Optilogic

Unilever transforms network design across 7,000+ SKUs with Optilogic

Unilever, one of the world's largest CPG companies, faced a challenge with its vast and complex US supply chain. Its traditional periodic network modeling could not keep pace with rapidly changing variables, making sourcing decisions outdated. The company's goal was to transform network design from a periodic exercise into a real-time, always-on capability, a vision that required technology which did not exist a decade ago. They partnered with vendor Optilogic to achieve this.

The solution built with Optilogic was a technology-driven collaboration engine. This enabled segmented network design and fostered unprecedented upstream collaboration with internal planners and manufacturers and downstream collaboration with retail customers. This approach improved recommendation adoption and uncovered strategic opportunities that reduced miles and costs for both Unilever and its partners. Optilogic provided the foundation for Unilever to build towards a future of continuous, AI-driven optimization.

Unilever