Case Study: Insurance Choice increases quote conversions and sales with Optilead

Insurance Choice increases taxi and minibus sales by 150% with Optilead

Insurance Choice, part of the Markerstudy Group’s Retail Division, faced a challenge in their competitive online insurance market. To secure sales, particularly for taxi and minibus policies, they needed to contact potential customers within a one-hour window after an online enquiry. The vendor, Optilead, provided a solution to help them reach leads faster.

Optilead implemented a dialler system that enabled Insurance Choice's sales team to engage with potential customers within minutes of an online enquiry. This solution increased the chance of making a sale by 59%. As a result, Insurance Choice saw a 150% increase in their average monthly sales for taxi and minibus business.

Insurance Choice