Case Study: Insurance Choice boosts taxi and minibus sales with Optilead

Insurance Choice - Customer Case Study

Insurance Choice, part of Markerstudy Group’s Retail Division, needed a faster way to reach prospects in a highly competitive insurance market, especially for taxi and minibus business. With customers often speaking to several providers within an hour of making an enquiry, the challenge was to contact leads quickly enough to stay ahead of the competition. Optilead helped by supplying a dialler to speed up follow-up calls from the sales team.

With Optilead’s dialler, Insurance Choice was able to contact customers within about one minute of an online enquiry, successfully following up 80% of leads by phone. This quicker response increased the chance of making a sale by 59% and helped raise average monthly taxi and minibus sales by 150% for Insurance Choice.

Insurance Choice

George Trifonos

Group Sales Manager, Markerstudy Group Retail Division