Case Study: Hughes Insurance increases quote conversions with Optilead

Hughes Insurance grows online sales with Optilead and 5+ minute calls

Hughes Insurance, the largest independent insurance broker in Northern Ireland, faced the challenge of effectively contacting people who had completed an online insurance quote in order to speak with these prospects as quickly as possible. They partnered with vendor Optilead to address this need.

Using Optilead's platform and Callback service, Hughes Insurance was able to contact prospects promptly and talk them through their quotes. This solution led to a massive increase in online traffic and consistently growing sales for Hughes Insurance. The Optilead system also provided vital management information through its statistics page, which was monitored closely to gauge campaign performance. The vendor's technology more than paid for itself through improved conversion rates.

Hughes Insurance