Case Study: Hughes Insurance achieves stronger sales and customer service with Optilead

Hughes Insurance - Customer Case Study

Hughes Insurance, the largest independent insurance broker in Northern Ireland, wanted a faster way to contact prospects who had completed a quote on its website or via a price comparison site. The company partnered with Optilead, using its Callback service to connect with prospects quickly and help them complete their quotes.

With Optilead, Hughes Insurance improved customer service through timely calls, a simple “Call Me” button, and detailed management information to track performance. The result was a major increase in online traffic and steadily growing sales, with the business relying on Optilead’s statistics to monitor quotes, calls, contact rates, and call duration.

Hughes Insurance

Gareth Brady

Chief Executive Officer