Case Study: Footman James achieves 100% higher quote conversions with Optilead

Footman James - Customer Case Study

Footman James, a leading UK insurance broker serving 140,000 policyholders, needed to maximise conversion rates from prospects using its website to obtain insurance quotes. Optilead worked with Footman James to improve the performance of its online quote journey.

Optilead captured the details of every online quote prospect and enabled Footman James to call them back immediately, or send a text message prompting a callback when they could not be reached. The leads were blended into the Footman James call centre to use spare inbound capacity for outbound calling, helping the business achieve a decision-maker contact rate of over 50% on the first attempt and a 100% increase in online quote conversion during the pilot phase.

Footman James

David Gardiner

Sales Manager