Case Study: Footman James increases online quote conversions with Optilead

Footman James boosts online quote conversion by 100% with Optilead

Footman James, a UK-based insurance broker specializing in niche vehicles, faced the challenge of maximizing conversion rates from prospects obtaining quotes on its website. To address this, they worked with vendor Optilead to implement a solution for capturing and responding to these online leads.

Optilead's solution captured the details of every prospect who completed an online quote and enabled immediate callbacks. It also sent text messages to prompt callbacks if contact wasn't made. This resulted in a decision-maker contact rate of over 50% on the first attempt and a 100% increase in online quote conversion rates during the pilot phase. Optilead continues to work with Footman James on additional solutions.

Footman James