Case Study: Federation of Small Businesses boosts website conversion with Optilead

Federation of Small Businesses - Customer Case Study

The Federation of Small Businesses (FSB), the UK’s largest pressure group for small firms, wanted to increase online membership sign-ups but found that many visitors dropped off during the application process when they encountered business information and payment screens, or needed a personal response to questions. Optilead helped FSB address this challenge with website-based assistance designed to support visitors at the point of abandonment.

Using Optilead’s outbound calling system, FSB advisors were automatically connected with drop-offs in less than one minute so they could answer questions, resolve issues, and gather feedback. The result was a significant improvement in website bounce rate and higher conversion, with FSB reporting very positive customer response to the friendly follow-up calls from Optilead’s solution.

Federation of Small Businesses

Diane Hewitt

Head of Sales