Case Study: Federation of Small Businesses increases online sign-ups with Optilead

Federation of Small Businesses boosts sign-ups with Optilead in under 1 minute

The Federation of Small Businesses (FSB), the UK's largest pressure group for small firms, faced a challenge with its online membership sign-up process. Potential members often abandoned the forms partway through when they had questions requiring a personal response, leading to a low conversion rate. To address this, they worked with vendor Optilead.

Optilead implemented an outbound calling system that automatically connects FSB advisors with website visitors who drop off within a minute. This solution allowed advisors to provide immediate, responsive service to resolve issues and answer questions in real time. As a result, the FSB significantly improved its website conversion rate and reduced its bounce rate, with customers responding very positively to the proactive, friendly assistance.

Federation of Small Businesses