Case Study: Energyhelpline.com reduces abandoned call response times with Optilead

Energyhelpline.com cuts abandoned call response time from 20 minutes to under 2 minutes with Optilead

energyhelpline.com, one of the UK's biggest energy comparison websites, faced the challenge of a slow and inefficient process for calling potential customers who were confused by the sheer volume of energy tariffs. Their goal was to improve conversion rates by reducing the time to respond to these abandoned leads. They partnered with Optilead to address this.

By integrating Optilead's real-time tracking and lead prioritization system, agents were instantly presented with fully prepared information on 'hot leads'. The solution automated callbacks and voicemails. Optilead successfully reduced the response time from a minimum of 20 minutes to under 2 minutes. This resulted in increased contact and conversion rates, ultimately driving more sales for energyhelpline.com.

Energyhelpline.com