Case Study: Direct Choice achieves over 50% decision maker contact rate with Optilead

Direct Choice - Customer Case Study

Direct Choice Insurance, now owned by SAGA, sells car, bike, van, home and commercial insurance online. The company worked with Optilead to address the challenge of converting hundreds of daily leads from price comparison sites before they went cold.

Optilead set up real-time data feeds from six comparison sites to capture, profile, and route leads for immediate calling, and automatically sent SMS messages when prospects could not be reached straight away. This helped Direct Choice blend leads into its call centre workflow, achieve a Decision Maker Contact rate of over 50%, and significantly improve online quote conversion rates.

Direct Choice

Paul Walker

Operations Manager