Case Study: Direct Choice boosts online insurance quote conversions with Optilead

Direct Choice boosts decision maker contact rate over 50% with Optilead

The customer, Direct Choice, an online insurance provider, faced the challenge of maximizing conversion rates from the high volume of daily leads they received from price comparison sites before those leads went cold. The vendor, Optilead, provided its service to capture and profile these leads in real-time.

Optilead established real-time data feeds with multiple comparison sites to capture leads, enabling immediate outbound calls. For unreachable prospects, an automated text message was sent to prompt a callback. This solution seamlessly blended the leads into the call center's operations. As a result, Direct Choice achieved a Decision Maker Contact rate of over 50% and saw a significant improvement in their online conversion rate.

Direct Choice