Case Study: Cruise 1st reduces booking abandonment with Optilead

Cruise 1st boosts booking recovery to 24% with Optilead

Cruise 1st, an international cruise operator, faced the challenge of high website booking abandonment as customers often left to consider complex holiday options with family or to look elsewhere. To re-engage these potential customers, they turned to Optilead and its booking abandonment solution.

Optilead's solution immediately calls out to visitors who abandon a booking, connecting them with a Cruise 1st advisor in under 60 seconds. This implementation, along with a callback button, achieved a 24% conversion rate for recovered bookings. The vendor, Optilead, helped Cruise 1st recover significant revenue that would have otherwise been lost.

Cruise 1st