Case Study: Co-operative Travel boosts abandoned booking conversions with Optilead

Co-operative Travel - Customer Case Study

Co-operative Travel, one of the UK’s largest independent travel agents, needed a better way to identify abandoned website bookings quickly. Before working with Optilead, they were only alerted to booking failures at the final stage by email, making it difficult to contact prospects at the right time.

Optilead implemented a seamless multi-channel abandonment solution that integrated with Co-operative Travel’s existing contact centre, including website coding, an agent interface, and data profiling. High-value or multi-passenger abandoned bookings now trigger prompt outbound calls, helping the team prioritise the right leads; Optilead reports converting at least 30% of abandoned bookings and provides 24/7 analytics on leads, calls, and conversions.

Co-operative Travel

Annette Manning

Sales & Team Development Manager