Case Study: Co-operative Travel boosts online conversion rates with Optilead

Co-operative Travel boosts abandoned booking conversions by 30% with Optilead

Co-operative Travel, one of the UK's largest independent travel agents, faced the challenge of only being notified of booking failures at the final stage via email. They needed a way to rapidly identify abandoned bookings on their website so agents could contact prospects at the best possible time to recover lost sales.

Optilead implemented a seamless solution that delivered inbound calls into the existing contact center, prioritizing high-value abandoned bookings for immediate follow-up. The vendor provided website coding, an agent interface, and data profiling. This approach allowed Co-operative Travel to convert at least 30% of abandoned bookings. Optilead's system also provided 24/7 analytics on abandonments and conversions, significantly increasing online revenue.

Co-operative Travel