Case Study: Club Med increases online customer engagement with Optilead

Club Med boosts customer engagement with Optilead and connects 107 calls in one month

Club Med, a luxury all-inclusive package tour operator, faced the challenge of connecting with high-value customers who preferred to speak to someone during their online booking journey. They partnered with vendor Optilead to enhance their customer service and guide users through this process.

Optilead's solution automatically connected hesitant website users to a Club Med agent via phone or chat, using a system that securely displayed the customer's browsing data to the operator. This resulted in increased engagement, with one month seeing 107 calls connected and 31% of those lasting over five minutes, providing ample opportunity to complete bookings. Optilead also helped relay user experience feedback for further website improvements.

Club Med