Case Study: Aviva increases online life insurance conversions with Optilead

A Optilead Case Study

Aviva - Customer Case Study

Aviva, the UK’s largest insurance group, needed to reduce the number of prospects dropping out of its online life insurance application process. Working with Optilead, the company looked for a way to recover lost leads and improve completion rates for its Life Insurance branch in York.

Optilead implemented a simple JavaScript-based tracking solution that monitored prospects’ journeys in real time and enabled immediate follow-up calls when users appeared to be struggling. This allowed Aviva to contact leads quickly, with around 50% reached on the first attempt, and the timely support helped improve conversion rates while generating very positive customer feedback.

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