Case Study: Aviva boosts online conversion with Optilead

Aviva boosts online conversion with Optilead after contacting 50% of leads on the first attempt

The customer, Aviva, a major UK-based insurance group, faced the challenge of reducing the amount of business lost when prospects failed to complete their online life insurance applications. To address this, they worked with the vendor Optilead and implemented its service to track and assist prospects in real time.

Optilead's solution used JavaScript to track user journeys, enabling Aviva to instantly call prospects who seemed to be struggling. By offering timely assistance, they successfully contacted around 50% of leads on the first attempt and received very positive feedback. As a result, Optilead helped Aviva significantly increase their online conversion rate.

Aviva