Optilead
22 Case Studies
A Optilead Case Study
2Gether Insurance, a specialist vehicle insurance company, faced the challenge of operating in a highly competitive online market. They received non-exclusive leads from aggregator sites, and it was imperative to contact these potential customers within minutes before the leads went cold and competitors could reach them. To address this, they turned to vendor Optilead to implement a real-time engagement solution.
Optilead's system automatically handled online leads by sending them directly to 2Gether's contact centre within seconds of being generated. This solution allowed advisors to proactively call prospects instantly. As a result, 2Gether Insurance increased its online conversion rate by 500%, achieving a significant boost in revenue and gaining a critical advantage over their competition.