Case Study: Red Lemon Media reduces CAC by 19% with Opticks

Red Lemon Media cuts CAC by 19% with Opticks

Red Lemon Media, a lead generation agency, was struggling with significant ad fraud that its internal manual systems could not effectively detect. The company faced fake leads, fraudulent clicks, and unreliable data, which wasted financial resources and made it difficult to communicate with affiliate partners. To address these challenges, they turned to the ad fraud detection and prevention service from Opticks.

By implementing Opticks, Red Lemon Media gained a real-time, automated system that provided granular detail on fraudulent activity. The solution from Opticks delivered substantial results: customer acquisition cost was reduced by 19%, monthly savings reached €8,600, and return on ad spend increased from 26% to 32%. The company also saw click fraud drop by half and conversion fraud reduced by 83%, leading to an average ROI of 181% on their investment in Opticks.

Red Lemon Media