Case Study: Papernest improves ROAS by preventing click fraud with Opticks

Papernest improves ROAS by 1.9% with Opticks

Papernest, a European fintech company specializing in contract and utility management, faced a significant challenge with click fraud in its Google Ads campaigns. A portion of its ad budget was being wasted on invalid traffic from bad bots and malware, which undermined lead quality and eroded campaign performance. To address this, Papernest chose to implement the ad fraud prevention solution from Opticks.

Opticks provided Papernest with automated tools to blacklist fraudulent audiences and block invalid clicks in real time. This solution delivered measurable results, including a 1.9% improvement in ROAS, a 3% boost in conversion rates, and monthly savings of €14,000. By leveraging Opticks, Papernest reduced its invalid conversion rate from 4% to 0.5% and ensured its ad spend was invested only in reaching genuine customers.

Papernest