Case Study: IMF Smart Education saves 3% of ad spend and quadruples ROAS with Opticks

IMF Smart Education saves 3% of ad spend with Opticks

IMF Smart Education, a leader in higher education based in Spain, faced significant challenges with invalid traffic across its paid advertising channels. Their Google Ads campaigns suffered from invalid clicks, while programmatic and email channels generated a high volume of fake leads. This wasted budget, demotivated their sales team, and caused brand damage. They needed a solution to prevent this fraud proactively rather than reacting to it manually after the budget was spent.

Opticks provided a holistic, full-funnel ad fraud prevention solution. The implementation automatically prevented ads from being shown to invalid IPs and stopped fake leads from entering the sales pipeline. As a result, IMF Smart Education saved €9,000 per month (3% of ad spend), reduced fake leads from 10% to 1%, and achieved an average ROAS of 3,369%, which is more than five times the industry average.

IMF Smart Education