Case Study: Platanomelón achieves elimination of attribution fraud and increased ROAS with Opticks

How Platanomelón maximized ad spend and increased ROAS by eliminating attribution fraud

Platanomelón, a fast-growing Spanish e-commerce leader with over 400% growth and roughly 600,000 monthly visitors, faced diminishing returns on ad spend and suspected large-scale attribution fraud across SEM, affiliate networks and native channels. Lacking visibility and proof to challenge partners, they engaged Opticks and its anti-fraud SaaS (including the Opticks Analytics dashboard) to investigate and stop fraudulent attribution.

Opticks deployed an on-page solution via Google Tag Manager in minutes, used Opticks Analytics and hands-on support to uncover a global attribution-fraud scheme and a single fraudulent affiliate that illegitimately claimed sales—costing Platanomelón more than €15,000 in a few weeks. With Opticks’ evidence and blocking tools, Platanomelón filed complaints and chargebacks, removed the bad affiliate, reallocated spend to legitimate partners, and achieved complete prevention of attribution fraud with a measurable increase in ROAS.

Platanomelón

Judit Colillas

Ecommerce Manager