Case Study: Mobibase eliminates operator complaints and scales its VAS business with Opticks

How Mobibase got rid of customer complaints and grew its VAS business successfully

Mobibase, a France-based video and VOD distributor and mobile VAS provider, grew its B2C services through affiliate marketing but ran into rampant fraud: fake conversions, bots, double subscriptions and malicious traffic that risked losing mobile-operator partnerships. To secure their traffic and protect operator relationships, Mobibase deployed Opticks’ fraud detection and traffic monitoring platform.

Opticks was live within two weeks and began blocking bad sources in real time (non‑PlayStore APKs, iFrames, proxy/device tampering, request tampering, etc.), letting Mobibase stop paying for fraudulent conversions, prioritize high-quality ad networks and monitor conversions hourly. Since implementing Opticks, Mobibase reports no complaints from mobile operators, a lower overall conversion rate but markedly higher user quality and lifetime value, and improved ROI and partner management.

Mobibase

Pierre Grigoriantz

Technical & Production Director